Google's WebM patent pals agree to share
These days,
patent lawsuits have become the big guns that tech companies use to battle their competitors. But when it comes to Google's WebM video technology, the company is trying to establish a neutral zone of patent peace.
Today,
Google is announcing a program called
the WebM Community Cross License initiative designed to dispel patent-related threats looming over freely usable video technology for the Web.
Under the effort, members who join agree to license any WebM-related patents to each other, a move that offers mutual reassurance that the technology is royalty-free in practice as well as in Google's aspiration.
So far Google has signed up 16 other organizations for the effort, some of them obvious allies such as browser makers Mozilla and Opera Software. But other allies, such as Samsung and LG Electronics, have video-related patents one could judge as commercially viable by virtue of their relevance to H.264, WebM's biggest video encoding technology rival.
The effort is an attempt to counter doubts raised about the patent purity of WebM by MPEG LA, which licenses the H.264 patent pool and is investigating the creation of a similar pool for VP8, the video encoding technology that along with the Vorbis audio codec is the core of WebM. MPEG LA has said it believes VP8 violates others patents, though it hasn't revealed any details.
Google hopes the WebM Community Cross License, combined with its own usage of WebM, will allay concerns.
Many important video patent holders such as Microsoft, Panasonic, Philips Electronics, Sharp, and Sony aren't on the list, though--at least yet.
The full list of partners so far is:
• AMD
• Cisco Systems
• Google
• HiSilicon Technologies (for itself and on behalf of its parent, Huawei)
• LG Electronics
• Logitech
• Matroska
• MIPS Technologies
• Mozilla Corporation
• Opera Software
• Pantech
• Quanta Computer
• Samsung
• STMicroelectronics (for itself and its affiliate, ST-Ericsson)
• Texas Instruments
• Verisilicon Holdings
• Xiph.Org Foundation
Google has taken other measures to promote WebM. It's removed H.264 support from Chrome, putting its browser in the Mozilla and Opera camp rather than the Internet Explorer and Safari camp when it comes to HTML5 video built straight into Web pages. It's also begun transcoding all uploaded YouTube videos into WebM--a mammoth task from a computing standpoint--and already has transcoded the most popular videos such that 99 percent of what's seen on YouTube can be seen in WebM.